TOC: Afternoon Keynotes

ignite

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erin (wordnik)

data about words. smart words. looks like tagged media. where the words came from, who used them, etc.

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liza daly (ibis reader)

global conversation of our lives

bookworm - upload your book into the cloud

ibis is web based like bookworm but mobile focused. works on PSP3

books as autonomous agents, know things about their existence on the web. an ebook has no back cover, it spills out onto the web. it can lead you to the book's sequel.

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judy schwarz

wrote her book with slow publishing and an espresso book machine at her local bookstore

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ebooks allow you to collect and analysis the data about what works in enhanced edition ebooks. for instance bunny monroe is read from 1-2 am for a half hour and Obama is read for two hours at lunch time. also audio is used more often than any other type of content (including video). no-one read the copyright page (even by accident). respect privacy and allow people to shut off reporting (50% do). get analytics (your competitors do). experiment, be nimble, get analytics

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emma barnes (onixcentral.com snowbooks.com)

our world is full of infrastructure that can be glue together in new ways.

to make a catalog take your ONIX XML and run it through XSL and InDesign can understand it.

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richard nash (soft skull)

Community
Compainionship
Communion

get out there and put your work in the world not because it will get you published but because you love it
getting published does not make you happy. once the book is printed and on the shelf, the postpartum depression begins
being connected to writers and readers is what brings happiness

rnash@thinkCursor.com
redLemona.de

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bob pricthett (logos bible studies)

ebooks means no more monopolies. users can move on so easily to another book
doesn't open to a cover page, but opens to a task oriented user interface
search recognizes keywords
shows phrases that repeat by visually showing the path of sentences
linked place names
bundle related content
integrate tools and content
unique digital assets

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al kakowsky (question of the day - iphone app)

contact your people
get all your friends/fans to download your app on the same day
put in relevant keywords and one outlier like "kindle"
create the next world
call that guy

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nilofer merchant (the new how)

Batman had power because he was the ultimate collaborator. he always believed in something good. to have power we need to have sidekicks to work with us to create good things. they complete skills and tools. we also need to dawn the cape. we need to know how to have fair fights and have conflicts. focus on the how and not the what. lead us. fight fair. step up. collaboration and power for new era

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jamey graham (ricoh innovations)

visual search vía natural characteristics of a page. iCandy = iphone app. QR codes are here. visual search is like shazam for music. can take a picture of a page of text and get back rich media links

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hillel

software that coordinates kids books and video of relatives reading the book

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brewster kale (bookserver) "A Future for Books"

internet archive
goal of universal access to all knowledge
collect TV, moving images, audio, books, book locations (open library), webpages (way back machine)
costs $.10 a page to digitize a book. get about 6 errors per book for recent books and almost none for older ones.

all books: public domain 20% (free), out of prong 70% (borrow), in print 10% (pay) of 10 million books
the web is multiple devices, multiple search engine, and multiple sites
we have universal access to free stuff, but not universal access to knowledge
BookServer: distributed system for lending & vending on the internet. connects devices to books whether in libraries, online libraries, stores, publishers, internet archive, inkmesh
one kid one laptop has made 1.8 million books available to kids

the US has a law that says that those with a certain level of disabilities (blind & dyslexic) can have access to book content via Daisy encryption via a copyright exception. making books available to the print disabled.

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jim cathey (qualcomm)

mirasol - display technology with extremely low power consumption. may be a great thing for ereaders. publishers used to control all the aspects of a book (paper weight, font), but in the digital world publishers are giving up those choices to the device manufacturers. publishers need to understand the components of the device to create the presentation they want instead of handing off that responsibility. upwards of 70% of the energy of a device are used by the display. having the device last longer will allow the user to interact with it longer and keep the revenue streams open.

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jeff gomez (starlight runner transmedia storytelling) storyworlds

as a kid read kikaida which was a manga comic. the story continued as a TV series Kikaider 02. in the last epsiode every died. then a few weeks later there was going to be a 3D movie that concluded the story. that experience wanted to make stories like this which would make him chase the story through different media platforms. this was transmedia storytelling, the most powerful form of communication yet devised. books started transmedia storytelling, for instance Dracula became a stage play. when Superman jumped media things were added to the Superman universe that later found their way back. The Blair Witch Project was the first cross media storytelling story to start on the web.