TOC: Content is Still King

Byliner

Think of themselves as an entertainment company, not a publisher. They create "Byliner Original" which are eShorts. They make them available in many formats (print, digital, audio) including a subscription model. Every month 90 million readers seek out work by a specific writer. For instance Atwood has 461k looking for her writings. But it isn't easy for these readers to find.

What is needed is like a GitHub for authors, a writer specific stream of stories easily discovered and followed. Byliner creates live digital feeds of a writers entire body of work. It turns the author's byline into a powerful reader acquisition tool.

Byliner has an HTML5 based subscription reading service that combines these digital feeds (sort of an IMDb for authors) and a Netflix of books into one system.