Thursday, February 14, 2013

TOC: Library Journal - Meredith Schwartz

Patron Profiles is a survey that went straight to the consumers rather than having data colored by the librarians.

eBooks are becoming a bigger part

The majority of library user households are middle income. They are also book people. Patrons of libraries are active book buyers. eBook library borrowers are even more likely to buy books.

There are 16,700 libraries and 2,400 bookstore outlets. As bookstores close, more and more they are the place readers go for books. 37% of those surveyed lost their local bookstore in the past year and 47% of them increased their library use.

The showroom effect of the library: 26% of print borrowers buy the same title and 72% of ebook borrowers do.

Far more libary patrons than the average person have tried an eBook.

57% of people who tried to check out an eBook couldn't find their book and 22% of them were so frustrated they gave up on eBooks.

"Books are no more threatened by Kindle than stairs are by elevators" - Stephen Fry

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