1. We're in the early innings of this game. We'll look back in just a few years and think how quaint it was. Things will continue to change.
2. The start up space is critical. There is some innovation within the houses, but most of it is happening with start ups. Traditional publishers would do well to collaborate with these start ups.
3. We're starting to see companies use technology but not for technology's sake.
4. What is it that you do in your house that is unique? That is what you want to invest in, outsource the rest.
5. Community is first. You can't just put out a site to sell eBooks and have it work, you need to create community (it's what worked for O'Reilly).
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