TOC: Evening keynotes part two

W3C - Jeff Jaffe

Web = publishing  and  publishing = web

Those in the web world completely agree with that, but those in publishing will tend to respond that book publishing is something different.

Early impacts on publishing from the web: low barrier to entry, linked documents

However there were issues: low resolution, small bandwidth

But it enabled innovation

Now we have core technology changes that have changed the web: mobile, no geographic borders, broadband, social, cloud, generational divide in consuming info

Other changes: Google ad revenue exceeds US print ad revenue combined; eBooks have seen triple digit growth

The pressures that are affecting book publishing are also affecting entertainment, games, and healthcare, but book publishing will probably be the most impacted.

TV/Entertainment is increasingly moving from the TV set to the internet.

The open web platform is the future platform for book publishing. It is based on HTML5 which is now stable. HTML5 is now in the “early majority” for adoption, no longer only embraced by early adopters.

What will bring us to this future is for the publishing industry to work with the web industry closer. The W3C needs to participate in publishing events and vice versa.

This happened with the W3C and the TV industry years ago. This lead to changes in HTML5 based on the TV industry’s needs.

W3C is committed to: match current publishing practices, leverage value-add of the web, support diverse business and distribution models, satisfy consumer behaviors

Keep the conversation going to build a web for publishing.