Steve Paxhia gave a presentation at the O'Reilly TOC and I took a few notes.
The Discovery Paradox
- Professionally selected content is not generally findable online
- "Good enough" free alternatives work better
Search Engine Optimization
- Has limited impact
- Gives diminishing returns
- (Phillip Torrone of MakeZine.com said he leaves it to Google to figure out)
Search & Discovery Rights
- Sell your the right to index your site (don't give it away)
Attributor is offering the ability to search for pirates. They take a hash value of your content and then look for that hash value on the net.
Publishing Collaboration
SAP Netweaver Forum has 1 million users (how are you going to sell a book on this subject with this competition?)
Near Time - O'Reilly
Libre Digital MashUps
Consumer Reports entered the digital age by first changing their process and then their technology. (Technology can force people into a new model, but the best bet is to have people change their model willingly and then back it up with the technology.)
Product Plans - 'nuff said
Give readers a choice: paper or digital (paper or plastic?)
Functionality should fit media
New products for new readers
MashUp geographic data - track and predict your clicks
The most important degree for the technology revolution in publishing is... an MLS degree (it's needed for good metadata - think about it, so much of this has organization and categorization as a key value - it is time for the great categorizer Aristotle once again)
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