TOC: a different model

kassia krozser (booksquare), anneal james (harlequin digital)

models:
publishing originals
backlist model (backlist rights will be hot topic)
fast market (news oriented, rapid, timely)
o'reilly safari (subscription model)

subscription has built in drm, when they stop paying they no longer have access

korina express is experimenting with no drm, lower/higher advance, world rights/contracts.

contract model is different at korina. 30% royalties, which means D2C. different rights, digital, print, world, all English because digital is w/o boundaries and readers want that. instead of asking for lifetime of copyright, they ask for 7 years. digital reserves don't work with the model but its a limitation based on legacy systems.

experiment with employees. for instance freelance, telecommuting editors. invest the editor in the marketing aspect.

establish brand in the digital world, far more important than physical. directs consumers to you instead of amazon. offering DRM free allows you to subvert amazon's kindle and brand.

every author writes with Word and it has the worst XML output. challenge is getting good and clean XHTML output.

paying quarterly was challenge for 2 year royalty sales. digital authors expect to be paid a month or two after on sale. one of the reason they get paid early is that they get no advance. this actually puts more money in authors hands faster which encourages them to take more risks.

the royalty system should be able to do the accounting needed.

can scheduling handle word count instead of page count?

biggest challenge is "self imposed limitations" - skip (ingram)

your customers are not the retailers, they are the readers

what percentage of online shopping carts are abandoned? why?

customer support. you're going to cry with them when you try to install ADE and it doesn't authenticate the first time. this is not the traditional role, but retailers are having to face handling customer service. by going D2C you will hear more of the consumer complaints that you otherwise would not.

how do you future proof your business when you are the future