Tuesday, February 23, 2010

TOC: rethinking copyright in the digital world

edward colleran, rafat ali, sree sreenivasan, eric schwartz

as news publishers, 9 times out of 10 if we ask people to take something down or change it, they comply.

everyone in the world who's interested in copyright is in this room ;)

recommended sites: mashable.com readwriteweb.com lifehacker.com

hulu represented a very big moment when they allowed people to embed a certain clip from hulu into your site. in the beginning it was any clip, but now its their choice. still it represents a major mental shift to decide to not try to own every little bit of the content. the more you can do that the more your work can stand out in a crowded field. great content can die on the vine unless we can get it out to people.

3 billion photos are added to facebook every month. 5 billion pieces of content a day.

copyright law is territorial, but obviously those laws are broken down in the digital world. therefore there is an effort to harmonize. the US has been trying to catch up with European laws.

a guy setting up a music collective in Moscow was executed because an organized crime group was also trying to set up a music collective. copyright issues can be very different based on location.

60-70% of people who receive a notice that they are engaged in unlawful activity cease that activity.

MP3 trumped LP because of convenience, not audio quality.

an industry driven by fewer Harry Potters and a lot more individualism (niche).

"free is more complicated than you think"

once you put content behind a payment system, then there's an implicit promise that the content is just for the one viewer. Someone wouldn't try using an embed code from that site for instance.

sharing is a hugely gray line on line.

your content has to be discoverable and then you need to build the business around that.

one of the nice things about twitter is that people give credit to where content came from. it has a good culture. we should all become good pointers to content. pay journalists seem to have a harder time understanding this then people on twitter.

the largest reuse of materials is by other rights holders that take preexisting materials and adapt them. "fare use" for them is probably different than that for a non-profit.

this culture of acknowledging change and crediting is coming from some of the folks that got to the internet first which gave it credibility. some web sites are much better about correcting their own mistakes than the NY Times.

the media reporting on the media is a tricky area with free use. can I rebroadcast your broadcast in order to talk about your reporting style in your broadcast?

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