dale dougherty (make magazine)
84,000 people listed their primary occupation in the US census. Amateurs like to act like pros. The audience likes this too.
entusiasts - do something that builds a following based on what they do (see guitar zero)
your idea becomes my idea
Create Your Own Economy by Tyler Cowen - twitter & facebook can be seen as tools of production, not consumption. the user is in control
what's difference about publishing today is that we use the same tools our customers use. we no longer have access to limited things like presses or distribution.
people build a me network to maintain their network (like maintaining a friendship) and not always seeking to expand it. Each of us is already connected to many social networks, both fixed and fluid, professional and personal.
social networks used to be fixed (where you grow up, where you go to work), but now anyone can build a custom network. we build a "my network" as a social stack which includes identify, relationships, and activity. we all make the news
understand things by participating in them - Jay Rosen's mindcasting
a web 2.0 media strategy seeks to build a network of users whose interactions create value. the challenge is that the interactions happen everywhere, not just on a single web site or single device. make magazine articles get more comments on facebook than their site. Google may have the right idea with their API. see Social Graph API for site connectivity data
socialgraphics will help us understand the network associated with a person via social media analytics (peopleBrowser or squawq)
working with audiences we know that some create more value than others and we may want to respond to them differently
tremendous uptake in physical things being used to create a data feed to twitter
used the term "maker" to unify those with various skills into one community
as publishers we magnify and amplify what people are doing
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