Wednesday, February 24, 2010

TOC: secrets of digital publishing

rick joyce, peter costanzo

he who is learning the most is likely to succeed

enhanced = organic = hard
+ rethink layout
+ casting "the shake"
+ what wants to be audio
+ takes 6 months for an app, 7 days a week
+ 3rd party development gets expensive (it costs a lot of money to get programmers to do what you want)

the fact that its hard is the reason to do it. it gets easier each time

less is more, different is good

approach an iPhone app with the thought that the author is in your pocket

we are in a world where we can be more pricing dynamic

building for speed and timeliness

eBooks can support break away titles since there's no lag at the printing press

to create an eBook in 24 hours requires a lot of thinking before hand

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