rick joyce, peter costanzo
he who is learning the most is likely to succeed
enhanced = organic = hard
+ rethink layout
+ casting "the shake"
+ what wants to be audio
+ takes 6 months for an app, 7 days a week
+ 3rd party development gets expensive (it costs a lot of money to get programmers to do what you want)
the fact that its hard is the reason to do it. it gets easier each time
less is more, different is good
approach an iPhone app with the thought that the author is in your pocket
we are in a world where we can be more pricing dynamic
building for speed and timeliness
eBooks can support break away titles since there's no lag at the printing press
to create an eBook in 24 hours requires a lot of thinking before hand
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